Beauty & Wellness Studio
Lash by Nadia
A solo beauty operator's booking flow, fully branded, with deposit enforcement, policy baked in, automated emails, no-show handling & owner dashboard.
Project Snapshot
Before
The owner spent evenings and spare minutes on routine booking admin: checking availability across messages and calls, keeping tentative holds in notes, chasing deposit payments, and sending confirmation emails and calendar invites by hand. When a payment or intake detail didn’t arrive a slot remained uncertain until it was manually reconciled, so each shift required extra pre‑shift checks. The week included repeated one‑off messages and scattered notes to track who had paid and who hadn’t. That overhead reduced client time and created steady operational stress.
After
Clients land on the service page, choose a treatment and pick a slot; the site places a short timed hold and shows a visible countdown while the client completes a brief intake and accepts the policy. If a deposit applies the client pays during checkout, payment is confirmed automatically and the booking is saved. The client then receives an immediate confirmation email with a calendar invite and a private manage link. If no deposit is required, the booking saves and the same confirmation is sent. On the owner side a compact today view shows upcoming appointments, month booking counts, deposit totals and no‑show numbers; each confirmed booking appears with its manage link. I kept the studio’s service list and cancellation rules as editable data so the owner keeps the tools that work, and replaced manual follow‑ups with automated holds, automatic payment confirmation and email delivery so the owner stops chasing admin and sees everything from one screen.
Before
The owner spent evenings and spare minutes on routine booking admin: checking availability across messages and calls, keeping tentative holds in notes, chasing deposit payments, and sending confirmation emails and calendar invites by hand. When a payment or intake detail didn’t arrive a slot remained uncertain until it was manually reconciled, so each shift required extra pre‑shift checks. The week included repeated one‑off messages and scattered notes to track who had paid and who hadn’t. That overhead reduced client time and created steady operational stress.
After
Clients land on the service page, choose a treatment and pick a slot; the site places a short timed hold and shows a visible countdown while the client completes a brief intake and accepts the policy. If a deposit applies the client pays during checkout, payment is confirmed automatically and the booking is saved. The client then receives an immediate confirmation email with a calendar invite and a private manage link. If no deposit is required, the booking saves and the same confirmation is sent. On the owner side a compact today view shows upcoming appointments, month booking counts, deposit totals and no‑show numbers; each confirmed booking appears with its manage link. I kept the studio’s service list and cancellation rules as editable data so the owner keeps the tools that work, and replaced manual follow‑ups with automated holds, automatic payment confirmation and email delivery so the owner stops chasing admin and sees everything from one screen.
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